SOFIANE LAHCEN

ART DIRECTION









SELECTED WORKS

CONTACT

THE FASCINATION
IN BEAUTY.
SOUNDS 
AND IMAGES.
COLOURS 
AND SHAPES.
CONFLICTED
BY THE
EVER
LASTING
BATTLE OF
THOUGHTS.
REACHING FOR 
THE
INTANGIBLE.
HOW CAN I
TRANSLATE
A FEELING.
A CONSTANT
WORK IN
PROGRESS.

ART DIRECTION AND PHOTOGRAHY

AN EXPLORATION OF THE HUMAN NATURE. 
AN ODE TO RAW BEAUTY. 

CLARA THORNDAHL PHOTOGRAPHED BY SOFIANE LAHCEN
HAIR AND MAKE UP BY CAROLINE SVENDSEN









ART DIRECTION

RAINS BACKPACKS 24’ CAMPAIGN
PHOTOGRAPHED BY KAI CEM NARIN
HAIR BY TOM WRIGHT
MAKE UP BY ANNE SOPHIE COSTA
STYLED BY SOFIANE LAHCEN











ART DIRECTION

RAINS SPRING–SUMMER 24’ CAMPAIGN
PHOTOGRAPHED BY KAI CEM NARIN
HAIR BY KIM RANCE
STYLED BY ALEXANDRA BICKERDIKE
MAKE UP BY TRINE SKJØTH














ART DIRECTION/DIRECTOR

RAINS SPRING–SUMMER 24’ DRENCHED RUNWAY SHOW INTRO FILM
















ART DIRECTION

RAINS TRAVEL 24’ CAMPAIGN
CGI BY ZUNC STUDIO
SOUND BY BABY COUSLAND









ART DIRECTION

RAINS SPRING–SUMMER 24’ FESTIVAL CAMPAIGN
PHOTOGRAPHED BY LUIS ALBERTO RODRIGUEZ
STYLED BY ALEXANDRA BICKERDIKE
HAIR BY EUGENE SOULEIMAN
MAKE UP BY MEL ALTER







ART DIRECTION

RAINS AUTUMN–WINTER 24’ “FIGURES” RUNWAY 
PHOTOGRAPHED BY JONAS HUCKSTORF
STYLED BY ALEXANDRA BICKERDIKE
HAIR BY KIM RANCE
MAKE UP BY MIN KIM







 

ART DIRECTION/CREATIVE DESIGN

SEVENTY ONE GIN LIQUID GOLD CAMPAIGN
CREATIVE DIRECTION BY MERT ALAS
CGI ANIMATION BY REFERENCE STUDIO








ART DIRECTION

RAINS SPRING–SUMMER 24’ DRENCHED RUNWAY PORTRAITS
HAIR BY GARY GILL
MAKE UP BY MIN KIM












ART DIRECTION

RAINS SPRING–SUMMER 24’ DRENCHED RUNWAY INVITATION







ART DIRECTION

RAINS SPRING–SUMMER 23’ CAMPAIGN
PHOTOGRAPHED BY ADAM PETER JOHNSON
STYLED BY JACK COLLINS
HAIR BY KIM RANCE
MAKE UP BY MIN KIM












ART DIRECTION

RAINS AUTUMN–WINTER 23’ CAMPAIGN
STYLED BY JACK COLLINS
HAIR BY KIM RANCE
MAKE UP BY MIN KIM











PACKAGING DESIGN

SEVENTY ONE GIN AND TRUDON
FEU DE NUIT COLLABORATION












ART DIRECTION & CREATIVE DESIGN

SEVENTY ONE GIN AND TRUDON
FEU DE NUIT COLLABORATION













CREATIVE DESIGN/ASSISTANT CREATIVE DIRECTOR

SEVENTY ONE GIN ADVERTISING AND LAYOUT
FOR INTERLOPE MAGAZINE ISSUE 3
ADVERTISING PHOTOGRAPHY BY THOMAS LAGRANGE













CREATIVE DESIGN/ASSISTANT CREATIVE DIRECTOR

SEVENTY ONE GIN ADVERTISING AND LAYOUT
FOR INTERLOPE MAGAZINE ISSUE 1
ADVERTISING PHOTOGRAPHY BY MERT ALAS
















LOGO DESIGN AND BRAND IDENTITY 

IDEA THE AGENCY